7 Pro Tips for Optimizing Your Blog Posts for SEO

Blogging is mandatory if you want to dominate the SERPs for your set of keywords. When you publish blog posts regularly, you get an opportunity to target a variety of long-tail keywords in your niche. The content also helps keep people on your website for longer and encourages them to come back. You also increase the possibility of other websites linking back to you especially if you provide valuable information.  As a rule, you should write for people and not search engines. However, this doesn’t mean neglecting SEO in its entirety.  Here are some handy tips on how to optimize blog posts for SEO.

1.      Start with Keyword Research

Start with Keyword Research
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Keyword research not only helps you identify lucrative areas of your business, but it also helps you figure out the kind of topics that would appeal to your audience. Have a primary keyword or two for every blog post you write. Also, target several secondary keywords.  Make sure to use the keywords naturally in your content. Avoid keyword stuffing as you could be penalized by Google. You don’t have to use exact match keywords since Google relies heavily on LSI keywords.

2.      Choose a Title

Choose a Title
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In a bid to understand what the content on a page is about, one of the things search engines look at is the title. Use the title to communicate your topic and make sure to use the primary keyword. Make sure the keyword is used in a way that makes sense.

3.      Include Your Primary Keyword in Your URL

Include Your Primary Keyword in Your URL
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Include your target keyword in the page URL. Like the title, the URL can also help search engines figure out what the page is about. This is how to optimize blog posts for SEO.  Customize and shorten the URL before you publish the blog post.

4.      Optimize Your Headings

Optimize Your Headings
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Another item on your blog SEO checklist is headings. The headings used in the blog post allow search engines to get an idea of what the page is about. Look for opportunities to use your target keywords in the headings. Make sure to use <h1>, <h2>, or <h3> tags on the blog post.

5.      Image Text

Image Text
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The text behind your images is also important. You don’t even need to be an SEO expert to get this right. Alt tags and filenames should be customized using terms that are relevant to the topic at hand. You can also use your set of keywords here. You can get tips on how to go about this at www.seovancouver.ca.

6.      Use Internal Links

 Use Internal Links
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Links are one of the most important ranking factors for search engines. While getting other websites to link to yours is valuable, it takes quite a bit of work to achieve. However, you can always do internal linking on your own site, which is also valuable for your SEO efforts. Link to related blog posts that are relevant to the topic you’re currently writing. This is how to optimize blog posts for SEO.

7.      Use Meta Descriptions

Use Meta Descriptions
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Meta descriptions usually have very little to do with SEO, but they do have an indirect impact on how your blog performs on the SERPs. They improve user experience since search engine users are able to tell what a page is about before clicking through. Meta descriptions are restricted to 160 characters. Use these characters to details what your page is about and include your target keyword.

7 Marketing Strategies for Start-Ups

Even with the best business idea or product, it is not possible for it to be profitable unless people know about it. Start-up owners face a lot of challenges when trying to get their new business off the ground. They face a lot of opposition from competition and the consumer. Studies have shown that people are more likely to purchase from businesses that are well established than new ones. Here are some startup marketing strategy ideas to get your fledgling business off to a good start.

1.     Use SEO

Use SEO
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Once you have your website up and running, it is important to optimize it for search engines. Doing this makes it more visible to search engine users. People will be able to find your business when searching for services or products in your niche.  The fact that they’re already interested in your products when they land on your website, increases the chances of conversion drastically.  The SEO professionals at www.seotoronto.company can help with your search optimization efforts.

2.     Use Social Media

Use Social Media
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Social media platforms are excellent places to reach your potential clients. There are numerous social media platforms, but not all of them will work for your brand. Take your time to pick two or three platforms and try using them before you branch out to others. Ensure you regularly post on your pages and also offer useful content to your visitors. Also, use these platforms as avenues to communicate with your clients. This can be done by responding to their questions and replying to their comments on your content.

3.     Email Marketing

Email Marketing
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You can enjoy huge response rates from email marketing by simply segmenting your emails. Avoid sending out the same email to all your clients and instead focus on personalizing the emails. This way, you will make every client feel important and noticed. This is one of the best ways to create loyal clients. Ensure you collect as much data about your clients as possible. This will make segmenting much easier.

4.     Use Reviews

Use Review Sites
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Reviews have a very strong marketing potential. Having people review and recommend your products or services can have a significant impact on your business. People will often go to reviews to find out whether your business can be trusted or not based on the experiences of others. Therefore, register your business in a review site and remember to ask your clients to review your products or services.

5.     Take Advantage of Referrals

Take Advantage of Referrals
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This is one of the best startup marketing strategy ideas you can use for your new business. Referrals are an effective way of getting free publicity and marketing. Ask your clients to refer people to your business. You can encourage them to spread the word by giving away discounts for every successful referral done.

6.     Get To Know Your Clients

Get To Know Your Clients
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It is important for you to fully commit to getting to know your clients. Understanding your customer base makes it easier for you to do targeted marketing. This strategy will be beneficial to your small business in the long run.

7.     Build Your Local Links

Build Your Local Links
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The importance of building local links for new businesses cannot be overstated. You can use other businesses in your locality to market your new business. You can do this by contacting companies offering related but not competitive products or services and developing a mutually beneficial business relationship. You can offer to promote their brand as they do yours to all clients you come across.

 

7 SMS Marketing Mistakes You’re Probably Not Aware Of

According to research, more than 95% of the adult population in the US use mobile phones. More than 77% of these are smartphones which are more than twice the numbers that were there five years ago. Because most people keep their mobile phones close to them, it is easier to make contact with them through these devices. This is a benefit to any business looking to further their marketing agenda beyond email marketing or online marketing. SMS marketing has grown to become one of the most effective ways to market products and services. To get the best out of this marketing strategy, here are some tips that have helped the most successful SMS marketing campaigns.

1.      Have A Clear Call to Action

Have A Clear Call to Action
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Each SMS gives you only 160 characters, so you need to use them well. Each message you send should end with a clear call to action that should be easy to complete. Some good examples include giving a discount code, availing a link to your store location or even leaving a link to your website. The call to action should be simple.

2.      Choose the Right Timing and Frequency

 Choose the Right Timing and Frequency
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The most successful SMS marketing strategies include proper utilization of time and frequency. SMS marketing is very time sensitive and wrong timing can greatly hurt your business. You need to find a strategic time to send the messages and ensure that you do not spam your client’s phone with marketing messages. On the other hand, sending too few messages is also as bad as sending too many messages. Therefore, create a time and a schedule for sending the messages and stick to it.

3.      Personalize Your Messages

Personalize Your Messages
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You need to take time to segment your SMS list to ensure that your messages are as personalized as possible. Use data from your client database to be able to group clients based on location, unique interests, and shopping patterns. Sending customized messages increases your chances of conversion as clients like feeling important and the personalization help achieve this perfectly.

4.      Send Interesting SMSs

Send Interesting SMSs
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If you send the same message every week, it is likely that you will lose subscribers since your audience will eventually get bored. You need a lot of creativity to keep your audience engaged. Offering occasional giveaways and including educational content is a good way of making your SMS content interesting to your clients.

5.      Get Permission

Get Permission
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Never send SMSs to clients who haven’t subscribed to the service. Not only is it against the law to send unsolicited SMS messages, but it also gives your brand a bad image. Therefore, make sure that you ask your clients to subscribe to your SMS service and only send messages to clients who have agreed to the terms.

6.      Offer an Opt-Out Option

 Offer an Opt-Out Option
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You need to give your subscribers a way to opt out of the SMS service should they feel the need to. This ensures that you are only sending messages to people who are interested in receiving them.

7.      Send Short Messages

Send Short Messages
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Your messages should be easy to read so you need to keep them short and to the point. If the client wants more details, you can offer a link to your website.

You can consult with the www.seotoronto.company experts for more tips on successful SMS marketing campaigns.

5 Content Marketing Ideas for The Business Owner on A Budget

Content marketing refers to the use of any type of content online to communicate with your audience. This content can be blog posts, videos, images or audio. Most business people fail to use content marketing because they imagine that it is expensive. However, this cannot be further from the truth. It is possible to create a lot of content for marketing purposes without breaking the bank for it. Good content will capture the attention of the client and will keep your brand lingering in their mind long after they came across your content. With good content, you can easily increase brand awareness and expose your brand to a larger audience through likes, comments, and shares. Here are some of the most creative content marketing ideas that do not cost an arm and a leg.

1.    Start A Blog

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You need a blog for your business and it will only take a little time to create one. With a blog, you will be able to create an FAQ section where all your client pressing questions can be answered. Blogs also enable you to tell your brand’s story and also let your audience know what your company is most passionate about.  With blogs, connecting and engaging with your audience is made easy. There are numerous, amazing blog content creating platforms like WordPress, Squarespace, and Weebly among others. They offer you tools and plugins that make it possible for you to create blog content with ease.

2.    Create A Social Media Presence

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Creating a social media presence if one of the easiest ways to market your business for free. You need to post some valuable information about your business at least once a week. The content must make the readers curious about your brand and want to learn more about it. Types of social media contents include live streams, user-generated content, infographics, guides, webinars and how to videos.

3.    Email Marketing

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This is one of the most effective creative content marketing ideas for engaging clients and generating more sales. To effectively use emails for marketing, you need to ensure that the content is not always about selling your product. The content should be relevant and interesting to your audience. Always sending emails that are sales oriented will only make you lose followers and reduce your click-through rates.

4.    Use Hashtags

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With hashtags, you can easily improve your visibility on social media. Find out which hashtags are trending and make a point of using only niche friendly hashtags. Try to avoid using the overly popular hashtags as it means most marketers are using them.

5.    Have Great Content

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SEO experts like www.seovancouver.ca will tell you that producing great content is the most important marketing strategy for social media marketing. With high-quality content, you will improve your chances of engaging your target audience, driving conversions, and sparking conversations. Every piece of content you send out reflects back on your business. Therefore, high-quality content will reflect positively on your on your business and thus yield positive results .

The 5 Hidden Costs of a DIY Move and Why You Should Care

If you are planning to move in a few months or weeks, you will probably first get quotes from moving companies and think that the rates are too high. You imagine that the moving process can’t be that stressful if you decide to do it on your own. As the day draws closer, you will realize that you do not have enough time to get everything done in good time. It is important to understand the hidden costs associated with moving if you decided to do it yourself. Here are some of the common moving expenses that are not so obvious.

1.      Time

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If you decide to pack your house and move to your new home without involving professionals, you will need to have a lot of time on your hands to facilitate the move. There is so much that needs to be done before the moving day and all these things require time. You will need to sort your stuff, pack up what you will take, plan a yard sale for what you do not need, and also find a truck to hire for the move. All these take up a lot of time.

2.      Rental Costs for Trucks

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While you may have already budgeted for the cost of hiring a moving truck, there are other hidden costs that come with this billing. Mileage and fuel are the common extra costs for moving. The rental company will charge you based on the distance you will cover and you are responsible for fuelling for the journey. Also, it is possible that you will underestimate the size of truck you need for the move because at the back of your mind you are trying to save on cost. This means that you might have to make multiple trips back and forth to move everything. In the end, this becomes very expensive.

3.      Time Off Work

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It is possible to lose income when you decide to plan and execute the move without enlisting the help of a professional Toronto moving company. Hours used at home packing for the move are hours spent away from work, which will hurt your bottom line at the end of the month. If it doesn’t affect the hours you clock in at work, it will affect your vacation days since you will use them to move. Lost income is one of the common moving expenses that is not so obvious.

4.      Potential Personal Injuries

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One of the reasons it is advisable to hire professionals for the job is to avoid hurting yourself during the packing, lifting, and loading. Personal injuries are very common in DIY moves which can be dangerous and even life-threatening. Professional movers know what their job entails and work to ensure that they avoid injuries. While you’re trying to save on the cost of hiring professionals, you may end up paying a lot to treat your personal injuries sustained during the moving process.

5.      Damage To Your Items

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When you work with professional movers, common moving expenses you avoid include the cost of replacing any damaged or lost items during transit. This is because these companies are liable for any loss or damage of items while ion their care. If you decide to do it on your own, even with the help of friends, the cost of repairing damaged items or replacing them is entirely on you. This can end up being very expensive in the end.