7 Marketing Strategies for Start-Ups

Even with the best business idea or product, it is not possible for it to be profitable unless people know about it. Start-up owners face a lot of challenges when trying to get their new business off the ground. They face a lot of opposition from competition and the consumer. Studies have shown that people are more likely to purchase from businesses that are well established than new ones. Here are some startup marketing strategy ideas to get your fledgling business off to a good start.

1.     Use SEO

Use SEO
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Once you have your website up and running, it is important to optimize it for search engines. Doing this makes it more visible to search engine users. People will be able to find your business when searching for services or products in your niche.  The fact that they’re already interested in your products when they land on your website, increases the chances of conversion drastically.  The SEO professionals at www.seotoronto.company can help with your search optimization efforts.

2.     Use Social Media

Use Social Media
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Social media platforms are excellent places to reach your potential clients. There are numerous social media platforms, but not all of them will work for your brand. Take your time to pick two or three platforms and try using them before you branch out to others. Ensure you regularly post on your pages and also offer useful content to your visitors. Also, use these platforms as avenues to communicate with your clients. This can be done by responding to their questions and replying to their comments on your content.

3.     Email Marketing

Email Marketing
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You can enjoy huge response rates from email marketing by simply segmenting your emails. Avoid sending out the same email to all your clients and instead focus on personalizing the emails. This way, you will make every client feel important and noticed. This is one of the best ways to create loyal clients. Ensure you collect as much data about your clients as possible. This will make segmenting much easier.

4.     Use Reviews

Use Review Sites
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Reviews have a very strong marketing potential. Having people review and recommend your products or services can have a significant impact on your business. People will often go to reviews to find out whether your business can be trusted or not based on the experiences of others. Therefore, register your business in a review site and remember to ask your clients to review your products or services.

5.     Take Advantage of Referrals

Take Advantage of Referrals
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This is one of the best startup marketing strategy ideas you can use for your new business. Referrals are an effective way of getting free publicity and marketing. Ask your clients to refer people to your business. You can encourage them to spread the word by giving away discounts for every successful referral done.

6.     Get To Know Your Clients

Get To Know Your Clients
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It is important for you to fully commit to getting to know your clients. Understanding your customer base makes it easier for you to do targeted marketing. This strategy will be beneficial to your small business in the long run.

7.     Build Your Local Links

Build Your Local Links
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The importance of building local links for new businesses cannot be overstated. You can use other businesses in your locality to market your new business. You can do this by contacting companies offering related but not competitive products or services and developing a mutually beneficial business relationship. You can offer to promote their brand as they do yours to all clients you come across.

 

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