5 Content Marketing Ideas for The Business Owner on A Budget

Content marketing refers to the use of any type of content online to communicate with your audience. This content can be blog posts, videos, images or audio. Most business people fail to use content marketing because they imagine that it is expensive. However, this cannot be further from the truth. It is possible to create a lot of content for marketing purposes without breaking the bank for it. Good content will capture the attention of the client and will keep your brand lingering in their mind long after they came across your content. With good content, you can easily increase brand awareness and expose your brand to a larger audience through likes, comments, and shares. Here are some of the most creative content marketing ideas that do not cost an arm and a leg.

1.    Start A Blog

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You need a blog for your business and it will only take a little time to create one. With a blog, you will be able to create an FAQ section where all your client pressing questions can be answered. Blogs also enable you to tell your brand’s story and also let your audience know what your company is most passionate about.  With blogs, connecting and engaging with your audience is made easy. There are numerous, amazing blog content creating platforms like WordPress, Squarespace, and Weebly among others. They offer you tools and plugins that make it possible for you to create blog content with ease.

2.    Create A Social Media Presence

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Creating a social media presence if one of the easiest ways to market your business for free. You need to post some valuable information about your business at least once a week. The content must make the readers curious about your brand and want to learn more about it. Types of social media contents include live streams, user-generated content, infographics, guides, webinars and how to videos.

3.    Email Marketing

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This is one of the most effective creative content marketing ideas for engaging clients and generating more sales. To effectively use emails for marketing, you need to ensure that the content is not always about selling your product. The content should be relevant and interesting to your audience. Always sending emails that are sales oriented will only make you lose followers and reduce your click-through rates.

4.    Use Hashtags

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With hashtags, you can easily improve your visibility on social media. Find out which hashtags are trending and make a point of using only niche friendly hashtags. Try to avoid using the overly popular hashtags as it means most marketers are using them.

5.    Have Great Content

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SEO experts like www.seovancouver.ca will tell you that producing great content is the most important marketing strategy for social media marketing. With high-quality content, you will improve your chances of engaging your target audience, driving conversions, and sparking conversations. Every piece of content you send out reflects back on your business. Therefore, high-quality content will reflect positively on your on your business and thus yield positive results .