Blogging is mandatory if you want to dominate the SERPs for your set of keywords. When you publish blog posts regularly, you get an opportunity to target a variety of long-tail keywords in your niche. The content also helps keep people on your website for longer and encourages them to come back. You also increase the possibility of other websites linking back to you especially if you provide valuable information. As a rule, you should write for people and not search engines. However, this doesn’t mean neglecting SEO in its entirety. Here are some handy tips on how to optimize blog posts for SEO.
1. Start with Keyword Research
Keyword research not only helps you identify lucrative areas of your business, but it also helps you figure out the kind of topics that would appeal to your audience. Have a primary keyword or two for every blog post you write. Also, target several secondary keywords. Make sure to use the keywords naturally in your content. Avoid keyword stuffing as you could be penalized by Google. You don’t have to use exact match keywords since Google relies heavily on LSI keywords.
2. Choose a Title
In a bid to understand what the content on a page is about, one of the things search engines look at is the title. Use the title to communicate your topic and make sure to use the primary keyword. Make sure the keyword is used in a way that makes sense.
3. Include Your Primary Keyword in Your URL
Include your target keyword in the page URL. Like the title, the URL can also help search engines figure out what the page is about. This is how to optimize blog posts for SEO. Customize and shorten the URL before you publish the blog post.
4. Optimize Your Headings
Another item on your blog SEO checklist is headings. The headings used in the blog post allow search engines to get an idea of what the page is about. Look for opportunities to use your target keywords in the headings. Make sure to use <h1>, <h2>, or <h3> tags on the blog post.
5. Image Text
The text behind your images is also important. You don’t even need to be an SEO expert to get this right. Alt tags and filenames should be customized using terms that are relevant to the topic at hand. You can also use your set of keywords here. You can get tips on how to go about this at www.seovancouver.ca.
6. Use Internal Links
Links are one of the most important ranking factors for search engines. While getting other websites to link to yours is valuable, it takes quite a bit of work to achieve. However, you can always do internal linking on your own site, which is also valuable for your SEO efforts. Link to related blog posts that are relevant to the topic you’re currently writing. This is how to optimize blog posts for SEO.
7. Use Meta Descriptions
Meta descriptions usually have very little to do with SEO, but they do have an indirect impact on how your blog performs on the SERPs. They improve user experience since search engine users are able to tell what a page is about before clicking through. Meta descriptions are restricted to 160 characters. Use these characters to details what your page is about and include your target keyword.