7 Pro Tips for Optimizing Your Blog Posts for SEO

Blogging is mandatory if you want to dominate the SERPs for your set of keywords. When you publish blog posts regularly, you get an opportunity to target a variety of long-tail keywords in your niche. The content also helps keep people on your website for longer and encourages them to come back. You also increase the possibility of other websites linking back to you especially if you provide valuable information.  As a rule, you should write for people and not search engines. However, this doesn’t mean neglecting SEO in its entirety.  Here are some handy tips on how to optimize blog posts for SEO.

1.      Start with Keyword Research

Start with Keyword Research
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Keyword research not only helps you identify lucrative areas of your business, but it also helps you figure out the kind of topics that would appeal to your audience. Have a primary keyword or two for every blog post you write. Also, target several secondary keywords.  Make sure to use the keywords naturally in your content. Avoid keyword stuffing as you could be penalized by Google. You don’t have to use exact match keywords since Google relies heavily on LSI keywords.

2.      Choose a Title

Choose a Title
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In a bid to understand what the content on a page is about, one of the things search engines look at is the title. Use the title to communicate your topic and make sure to use the primary keyword. Make sure the keyword is used in a way that makes sense.

3.      Include Your Primary Keyword in Your URL

Include Your Primary Keyword in Your URL
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Include your target keyword in the page URL. Like the title, the URL can also help search engines figure out what the page is about. This is how to optimize blog posts for SEO.  Customize and shorten the URL before you publish the blog post.

4.      Optimize Your Headings

Optimize Your Headings
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Another item on your blog SEO checklist is headings. The headings used in the blog post allow search engines to get an idea of what the page is about. Look for opportunities to use your target keywords in the headings. Make sure to use <h1>, <h2>, or <h3> tags on the blog post.

5.      Image Text

Image Text
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The text behind your images is also important. You don’t even need to be an SEO expert to get this right. Alt tags and filenames should be customized using terms that are relevant to the topic at hand. You can also use your set of keywords here. You can get tips on how to go about this at www.seovancouver.ca.

6.      Use Internal Links

 Use Internal Links
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Links are one of the most important ranking factors for search engines. While getting other websites to link to yours is valuable, it takes quite a bit of work to achieve. However, you can always do internal linking on your own site, which is also valuable for your SEO efforts. Link to related blog posts that are relevant to the topic you’re currently writing. This is how to optimize blog posts for SEO.

7.      Use Meta Descriptions

Use Meta Descriptions
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Meta descriptions usually have very little to do with SEO, but they do have an indirect impact on how your blog performs on the SERPs. They improve user experience since search engine users are able to tell what a page is about before clicking through. Meta descriptions are restricted to 160 characters. Use these characters to details what your page is about and include your target keyword.

7 Marketing Strategies for Start-Ups

Even with the best business idea or product, it is not possible for it to be profitable unless people know about it. Start-up owners face a lot of challenges when trying to get their new business off the ground. They face a lot of opposition from competition and the consumer. Studies have shown that people are more likely to purchase from businesses that are well established than new ones. Here are some startup marketing strategy ideas to get your fledgling business off to a good start.

1.     Use SEO

Use SEO
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Once you have your website up and running, it is important to optimize it for search engines. Doing this makes it more visible to search engine users. People will be able to find your business when searching for services or products in your niche.  The fact that they’re already interested in your products when they land on your website, increases the chances of conversion drastically.  The SEO professionals at www.seotoronto.company can help with your search optimization efforts.

2.     Use Social Media

Use Social Media
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Social media platforms are excellent places to reach your potential clients. There are numerous social media platforms, but not all of them will work for your brand. Take your time to pick two or three platforms and try using them before you branch out to others. Ensure you regularly post on your pages and also offer useful content to your visitors. Also, use these platforms as avenues to communicate with your clients. This can be done by responding to their questions and replying to their comments on your content.

3.     Email Marketing

Email Marketing
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You can enjoy huge response rates from email marketing by simply segmenting your emails. Avoid sending out the same email to all your clients and instead focus on personalizing the emails. This way, you will make every client feel important and noticed. This is one of the best ways to create loyal clients. Ensure you collect as much data about your clients as possible. This will make segmenting much easier.

4.     Use Reviews

Use Review Sites
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Reviews have a very strong marketing potential. Having people review and recommend your products or services can have a significant impact on your business. People will often go to reviews to find out whether your business can be trusted or not based on the experiences of others. Therefore, register your business in a review site and remember to ask your clients to review your products or services.

5.     Take Advantage of Referrals

Take Advantage of Referrals
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This is one of the best startup marketing strategy ideas you can use for your new business. Referrals are an effective way of getting free publicity and marketing. Ask your clients to refer people to your business. You can encourage them to spread the word by giving away discounts for every successful referral done.

6.     Get To Know Your Clients

Get To Know Your Clients
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It is important for you to fully commit to getting to know your clients. Understanding your customer base makes it easier for you to do targeted marketing. This strategy will be beneficial to your small business in the long run.

7.     Build Your Local Links

Build Your Local Links
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The importance of building local links for new businesses cannot be overstated. You can use other businesses in your locality to market your new business. You can do this by contacting companies offering related but not competitive products or services and developing a mutually beneficial business relationship. You can offer to promote their brand as they do yours to all clients you come across.